Marco Rüth
E-Learning - Researcher - Programmer


Jul 20-23Presentation of the doctoral project at the 11th International Conference on e-Learning, Lisbon, Portugal.
Aug 20-24Poster on gender differences in eye-tracking at the conference ECEM 2017, Wuppertal, Germany.
Sep 5-8Talk on mobile eye-tracking in education at the conference GMW 2017, Chemnitz, Germany.
Sep 28Workshop on evaluation of e-teaching at the conference Diggi17: Enter next level learning, Cologne, Germany.



Project Role Date
Synergy - Systematic Testing of ILIAS as Learning Management System for Higher Education Project Coordinator 10/2015 - 09/2017
Quizard - Development of a Mobile Quiz Game for Higher Education Project Coordinator 10/2015 - 03/2017


Rüth, M. (2017). Spielerisches Lernen besser bewerten: Effektivität und Effizienz von Computerspielen. In: Zielinski, W., Aßmann, S., Kaspar, K. & Moormann, P. (Hrsg.), Spielend lernen! Computerspiele(n) in Schule und Unterricht - Schriftenreihe zur digitalen Gesellschaft NRW (Band 5). München: kopaed.
Rüth, M. und Kaspar, K. (2017). The E-Learning Setting Circle: First steps toward e-learning theory development. Electronic Journal of E-Learning, 15(1), 94-103.
Hofhues, S., Aßmann, S., & Kaspar, K., Mitarbeit von Rüth, M. und Steffens, Y. (2017). Auf den Kontext kommt es an! Dem smarten Lernen mit Medien auf der Spur. In U. Dittler (Hrsg.), E-Learning 4.0 - Mobile Learning, Lernen mit Smart Devices und Lernen in sozialen Netzwerken (S. 124-136). Berlin: De Gruyter.
Köster, M., Rüth, M., Hamborg, K.-C., & Kaspar, K. (2014). Effects of Personalized Banner Ads on Visual Attention and Recognition Memory. Applied Cognitive Psychology, 29(2), 181-192.

Conference Contributions
Rüth, M., Breuer, J., Altenhoven, T., Bente, G., & Kaspar, K. (2016). How Feedback in a Digital Quiz Game Affects Performance and Response Certainty in a Subsequent Pencil-and-Paper Quiz. International Summer School: Living with Media 2016. Nanyang Technological University, Singapore. (Talk & Poster)
Rüth, M., Kaspar, K., Hamborg, K.-C., & Köster, M. (2016). Webpages and Personalized Banner Ads: Effects on Visual Attention, Recognition Memory, and Task Performance - Should Webpages Contain Personalized Banner Ads?, Tagung experimentell arbeitender Psychologen, 21.-23.3.2016, Heidelberg. (Conference Talk)
Kaspar, K., Rüth, M., Hamborg, K.-C., & Köster, M. (2015). The Effect of Personalized Advertisement on Visual Attention and Memory Performance. In: U. Ansorge, T. Ditye, A. Florack, & H. Leder (Eds.), Abstracts of the 18th European Conference on Eye Movements, 2015, Vienna. Journal of Eye Movement Research, 8(4):1. (Conference Talk)
Rüth, M., Kaspar, K., Hamborg, K.-C., & Köster, M. (2015). Personalized Advertisement on News Portals: Effects of Banner ads on Visual Attention, Task Performance, and Memory for Ad Content. In: S. Utz & M. Huff (Hrsg.), Proceedings of the 9th Conference of the DGPs Media Psychology Division - 09. - 11. September 2015. Tübingen: IWM. (Best Poster Award)
Rüth, M., Kaspar, K., Hamborg, K.-C., & Köster, M. (2014). Effects of Personalized Banner Ads on Visual Attention and Recognition Memory. Conference of Junior Scientists, 13.-15.10.2014, Schramberg. (Poster)

Further research projects

Research Project Methods Date
Evaluation of Usability and Design Features in Digital Learning Contexts (Doctoral Dissertation) Eye-Tracking, Evaluation, Memory Paradigms 10/2015 -
Odor Stimulation During Sleep and Memory-Related Processes in Humans (Master's Thesis) Electroencephalography, Medical & Mood Questionnaires 01/2015 - 08/2015
Simultaneous Entrainment and Recording of Brain Activity in Humans During Tactile Stimulation (Internship Project) Magnetoencephalography, Transcranial Alternating Current Stimulation 09/2014 - 10/2014
Effects of Personalized Banner Ads on Visual Attention and Recognition Memory Eye-Tracking, Memory Paradigm 01/2013 - 07/2013



Project Programming Date
Computer-Based Quiz JQuery, HTML, CSS 04/2016 - 06/2016
Declarative Memory Paradigm MATLAB (Psychtoolbox3), Python 01/2015 - 03/2015
Analysis of Reaction Times with Exponential Gaussians MATLAB 04/2014
Eye-Tracking Experiment C, MATLAB, SPSS 11/2012 - 12/2012

Further IT-projects on a European scale (2009 - 2013)

Software TestingAfter SalesPrinter Roll-Out

About Marco

Current project
Evaluation of usability and design features in digital learning contexts (PhD in psychology).
Research interests
Visual attention, (digital) learning, memory, and sleep.
Work experience
...includes teaching, programming, and experiments in psychology and neuroscience.
Neural and Behavioural Sciences (M.Sc.) and Cognitive Science (B.Sc.)

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